A strong KOL campaign can help a Web3 project reach new audiences before a Token Generation Event (TGE). But choosing the right creators is often more complicated than simply looking at follower counts.
A KOL with 500,000 followers isn't automatically a better fit than one with 20,000 followers.
The right creator depends on the project's audience, campaign objective, content style, budget,...
For a growing crypto project, Discord can become much more than a place to post announcements.
It can become the space where users ask questions, share ideas, discover product updates, meet other community members, and develop a stronger connection with the project.
But simply creating a Discord server doesn't create a community.
Without a clear Discord community strategy, a server can quickly...
For many Web3 founders, launch day feels like the finish line.
Months of development, planning, community building, and testing finally lead to the moment when the project goes live. The team celebrates, announcements are published, communities become active, and excitement reaches its peak.
But here's the reality:
Launch day is not the finish line.
It's the starting line.
Many blockchain...
Token growth isn't just about price. It's about the depth of holder conviction, the breadth of wallet distribution, the quality of community engagement, and the long-term narrative strength that keeps a token relevant through volatility. And almost all of that is directly influenced by how well or how poorly you execute KOL marketing.
The problem is that most KOL campaigns are optimized for...
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