The Origin Story: From Surfboards to Subculture

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2026-05-03 06:27:24 -

The story of Stüssy begins in the early 1980s in Laguna Beach, California. Shawn Stüssy, a talented surfboard shaper, began scrawling his surname in a stylized, graffiti-inspired hand on his handcrafted boards. To promote his business at trade shows, he started printing that same signature on basic T-shirts and caps. What started as a promotional tool quickly eclipsed the surfboards...

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