Which Branding Elements Make Snacks Stand Out on Shelves?
A shopper steps into a store and walks past long rows of snack packs stacked from top to bottom. An impression decides what comes next. A pack that sends a clear signal pulls eyes first. A pack with unclear marks goes unnoticed. I once saw a child grab a snack simply because a small drawing on the front gave a friendly feeling. No flavor check, no long thought, just one fast pull from the...
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