Cinematic vs. Authentic: Reinventing the Book Trailer for TikTok

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2026-02-09 11:18:26 -

The concept of the "book trailer" has existed for over a decade, but for a long time, it was synonymous with awkward, low-budget slideshows or overly slick cinematic productions that felt disconnected from the reading experience. Enter TikTok and the "BookTok" phenomenon. This platform has completely reinvented visual book promotion, prioritizing "vibes," aesthetic collages, and emotional...

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