The Convergence of Market Research, Competitive Intelligence, and...

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2026-09-22 11:52:20 -

The Convergence of Market Research, Competitive Intelligence, and Consulting at Roots Analysis

Blurring Boundaries in the Market Intelligence Ecosystem Historically, market research, competitive intelligence, and management consulting were treated as separate disciplines, each with its own vendors and deliverables. Market research firms produced reports, competitive intelligence teams monitored rivals and market signals, and consultants designed strategies and transformation programs. As...

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