How LLMs Choose Websites to Trust: What Marketers Need to Know
How LLMs Choose Websites to Trust (and What Marketers Can Do) Search is changing. People are increasingly using AI tools and large language models (LLMs) to find answers, compare businesses, and discover products and services. This creates a new opportunity for marketers: making their websites easier for AI systems to understand, reference, and trust. But how do LLMs determine which websites...
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