From Enquiry to Enrolment: Why Your School’s Follow-Up Matters as Much as Your Marketing
Here is a situation many school principals will recognise. The admission campaign runs, the phones start ringing, the enquiry form fills up, and everyone feels good. Two months later, the admission count is lower than expected. Where did the families go? Often, they did not disappear. They were never properly followed up, never got clear answers, or simply chose a school that responded faster....
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