Performance-Based Marketing Deals: 3 Reasons They Break Down (and...

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2026-10-26 10:50:34 -

Performance-Based Marketing Deals: 3 Reasons They Break Down (and How to Avoid Them)

On paper, paying an agency for results is the fairest arrangement there is. In practice, many results-based contracts end in an argument about whose number is right. The cause is rarely bad faith. Usually the deal was signed before anyone agreed how a result would be counted, which season it would be compared with, or which customers should qualify. Here are the three failure points to close...

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