Dentsu returns to acquire Rugby World Cup 2027 rights in Japan
Japan Vs Samoa highlights the growing global interest in the Rugby World Cup 2027 and its media rights in Japan. Dentsu has returned to seek rights linked to the event. This move shows the value of global rugby in the Japanese market. Major sports events need strong media plans. They also need clear links with local viewers. Dentsu has a long role in sports media.
Rugby supporters are eagerly...
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