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2026-08-21 07:57:42 -

DTC Retention Benchmarks 2026: What Good Looks Like

The 2026 retention benchmarks that matter for DTC brands: automated flows should approach 41% of email revenue, abandoned-cart SMS should click between 9.5% and 17.3%, SMS subscriber retention should hold above 86%, and repeat purchase rates of 25–35% mark a functioning program. Every number here is sourced — benchmark against these before setting next quarter's targets. Email: the...

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