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2026-08-08 22:14:16 -

Measuring ROI: How Influencer Marketing in Pakistan Can Deliver Better Results
Social media has changed the way businesses communicate with customers. Instead of depending entirely on television commercials, newspapers, billboards, or traditional digital advertising, brands can now collaborate with creators who have established relationships with online audiences. Influencer Marketing in Pakistan is becoming an important option for companies that want to increase brand...

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2026-09-28 11:44:25 -

Why ROAS Alone Is No Longer Enough for Marketers
ROAS Is Dead? Performance Marketing Metrics That Matter (2026) ROAS—Return on Ad Spend—has long been one of the most familiar metrics in performance marketing. But in 2026, looking at ROAS alone can give marketers an incomplete picture of campaign performance. ROAS isn't necessarily dead. It's simply no longer enough on its own. Modern marketing requires a broader view of...

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