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2026-10-27 13:03:04 -

How Much Should a Shopify Store Spend on Ads? Work It Out From Margin, Not a Rule of Thumb

A Shopify store should keep spending on ads until a new customer costs more than the contribution their first order leaves after product, shipping, payment fees and returns, plus any repeat orders you can rely on. That ceiling comes from your margin, not a percentage rule, and it moves month to month. What do Shopify advertising costs actually include? Media is the largest line in Shopify...

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