Alex Hales

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2026-09-21 07:08:25 -

Why Marketing-Sales Alignment Accelerates Revenue Outcomes

When marketing and sales operate as separate functions, revenue growth often becomes slower, less predictable, and harder to measure. Leads may be generated, but not always followed up in the right way. Sales teams may pursue opportunities that do not fit the ideal customer profile. Marketing may optimize for volume while sales needs quality. The result is wasted time, inconsistent messaging,...

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