Market research firm The NPD Group has released its ranking of the ten best-selling games in the United States for the 2010s, measured by dollar sales across all platforms including consoles and PC. The list reveals a striking pattern: Grand Theft Auto V from Take-Two Interactive and Rockstar Games secured the top spot, while Activision Blizzard’s Call of Duty series claimed the vast majority of the remaining positions.

The Top Ten by Dollar Sales

The full top ten, in order, is: Grand Theft Auto V, Call of Duty: Black Ops, Call of Duty: Black Ops II, Call of Duty: Modern Warfare 3, Call of Duty: Black Ops III, Call of Duty: Ghosts, Red Dead Redemption 2, Call of Duty: WWII, Call of Duty: Black Ops 4, and Minecraft. This lineup underscores the enduring strength of the Call of Duty franchise. NPD analyst Mat Piscatella noted that Call of Duty titles account for ten of the fifteen best-selling games of the decade, a dominance that explains Activision’s annual release strategy. The only main-series Call of Duty games missing from the list are Modern Warfare (2019), which was released in October 2019 and became the best-selling game of that year, as well as Infinite Warfare and Advanced Warfare, both of which underperformed relative to their predecessors.

Factors Behind the Rankings

Grand Theft Auto V’s continued commercial success years after its initial launch is largely driven by the ongoing revenue from GTA Online. The game remains a top-ten seller on Steam, demonstrating remarkable longevity. In contrast, Red Dead Redemption 2, also from Take-Two, achieved a place in the top ten despite a limited PC release window as an Epic Games Store exclusive; NPD tracking does not include non-Steam digital sales, which may affect the rankings for PC-era titles. Minecraft, published by Microsoft, represents a distinct audience and business model amid the shooter-heavy list, highlighting the diversity of the decade’s top performers. The NPD report also noted that Call of Duty has been the best-selling franchise in the US for eleven consecutive years, reinforcing its market dominance. Grand Theft Auto V’s top placement, however, proves that sustained live-service engagement can still outpace a yearly blockbuster machine.

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