If you’re planning to buy a house in Greece with the goal of achieving strong returns on investment, location is everything. At Greece Invests, we work closely with international buyers who want more than just a beautiful Mediterranean home — they want measurable ROI, rental income potential, and long-term capital appreciation. Greece offers a diverse property market, from vibrant cities to world-famous islands, each presenting unique investment opportunities.

In this guide, we highlight the top 10 locations where investors are seeing promising returns and why these areas stand out in today’s Greek real estate market.

1. Athens (City Center & Southern Suburbs)

Athens remains the strongest and most stable property market in Greece.

Why It Delivers High ROI:

• Year-round rental demand

• Growing digital nomad community

• Expanding infrastructure projects

• Strong tourism sector

Neighborhoods near the Acropolis, Koukaki, Kolonaki, and the Athens Riviera (Glyfada, Vouliagmeni) are particularly attractive. Short-term rentals in central areas and long-term rentals in residential suburbs both offer consistent returns.

For investors seeking balance between appreciation and rental income, Athens is often the first choice.

2. Thessaloniki

Greece’s second-largest city is an underrated investment hotspot.

Investment Advantages:

• Lower entry prices compared to Athens

• Large student population

• Strong long-term rental demand

• Major port and commercial hub

Thessaloniki offers stable, predictable rental yields, especially in neighborhoods near universities and the city center. It’s ideal for investors who prefer steady long-term tenants over seasonal tourism.

3. Crete (Chania & Heraklion)

Crete combines tourism strength with relatively affordable property prices.

Why Crete Stands Out:

• Two international airports

• Long tourist season

• Strong demand for holiday villas

• Year-round livability

Chania is popular for premium villas and short-term rentals, while Heraklion offers more affordable options with consistent demand. If you want to buy a house in Greece with a mix of lifestyle appeal and income potential, Crete is a solid contender.

4. Mykonos

Mykonos is one of the most recognized luxury destinations in Europe.

ROI Potential:

• High seasonal rental rates

• International clientele

• Strong luxury brand value

While purchase prices are higher, rental income during peak season can be significant. Luxury villas with sea views and private pools perform particularly well.

Mykonos is ideal for investors targeting high-end short-term rental markets.

5. Santorini

Santorini’s iconic caldera views make it one of the most unique property markets in Greece.

Why Investors Choose Santorini:

• Limited supply of land

• Strong honeymoon and luxury tourism

• Premium nightly rental rates

Scarcity drives value here. Although entry costs are high, the exclusivity of the island helps maintain long-term appreciation.

6. Rhodes

Rhodes offers strong tourism numbers with more accessible property prices than Mykonos or Santorini.

Investment Benefits:

• Long tourist season

• Growing international visibility

• Good balance of affordability and demand

Rhodes is suitable for investors seeking mid-range property investments with solid summer rental returns.

7. Corfu

Corfu attracts a loyal European buyer base, especially from the UK and Western Europe.

Why It Performs Well:

• Lush landscapes and Venetian architecture

• Established expat community

• Strong holiday rental market

Seafront villas and traditional estates offer appealing long-term growth potential. Corfu combines elegance with steady tourism demand.

8. Halkidiki

Located in northern Greece, Halkidiki is known for its crystal-clear waters and proximity to Thessaloniki.

ROI Highlights:

• Popular among Balkan and European tourists

• Strong summer villa rentals

• Lower acquisition costs

Halkidiki is ideal for investors looking for affordable holiday homes with strong seasonal performance.

9. Paros

Paros has gained popularity as a quieter alternative to Mykonos.

Why Paros Is Rising:

• Growing luxury tourism

• Increasing international recognition

• More reasonable prices compared to neighboring islands

As tourism continues to grow, early investors may benefit from strong capital appreciation.

10. Athens Riviera (Glyfada & Elliniko)

The redevelopment of the former Elliniko airport into a massive luxury coastal project has significantly boosted investor confidence.

Investment Drivers:

• Major urban regeneration project

• Luxury apartments and marina developments

• Strong international interest

Properties along the Athens Riviera are positioned for long-term growth as infrastructure and luxury amenities expand.

What Makes a Location High ROI?

When deciding where to buy a house in Greece, consider the following ROI factors:

• Tourism strength

• Infrastructure improvements

• Accessibility (airports, ports)

• Rental demand consistency

• Limited property supply

• Local development projects

Markets with growing international interest and limited land availability often perform best over time.

Short-Term vs Long-Term Strategy

High ROI depends on your strategy:

Short-Term Rentals:
Best in tourist hotspots like Mykonos, Santorini, and Crete. Higher seasonal income but more management required.

Long-Term Rentals:
Strong in Athens and Thessaloniki. Lower volatility and steady monthly income.

Many investors combine both approaches — using properties seasonally while renting during peak demand.

Risks to Consider

Even high-ROI markets require careful planning. Consider:

• Seasonal fluctuations

• Regulatory changes

• Property management costs

• Market competition

Smart investors focus on well-located properties rather than chasing unusually high advertised yields.

Final Thoughts

To buy a house in Greece for high ROI is about strategic selection, careful research, and long-term vision. Greece continues to attract global buyers thanks to its strong tourism sector, improving infrastructure, and relatively competitive property prices compared to other Mediterranean destinations.

At Greece Invests, we guide investors toward locations that combine strong rental performance with long-term appreciation potential. Whether you are targeting a luxury villa in Mykonos, a city apartment in Athens, or a holiday home in Crete, the right location can significantly influence your returns.

With thoughtful planning and expert advice, Greece offers one of Europe’s most compelling real estate investment landscapes — blending financial opportunity with unmatched Mediterranean lifestyle.