Melissa Cobb has taken on a new role at Netflix, the premier global streaming platform, stepping in as Vice President of Kids and Family Content. Her responsibilities encompass directing both the development and acquisition of engaging series and movies tailored for children and family audiences worldwide. Based out of the Los Angeles headquarters, Cobb reports directly to Ted Sarandos, the company's Chief Content Officer.

In her leadership capacity, Cobb manages a dedicated creative team focused on delivering high-quality entertainment for young viewers across 190 countries. Her team emphasizes innovative series and special event programming, spanning both animated and live-action formats, aimed at captivating diverse audiences.

Sarandos expressed enthusiasm about Cobb's appointment, highlighting her extensive experience in crafting content that resonates universally with kids and families. He noted, "Melissa's background in creating compelling stories for children globally will help us continue to expand our offerings into new, exciting territories."

Cobb shared her excitement about joining Netflix, emphasizing the creative freedom and expansive reach the platform provides. She envisions building a diverse portfolio of timeless and impactful family entertainment, fostering a creative environment that values talent and prioritizes top-tier quality.

Prior to her arrival at Netflix, Cobb served as the Chief Creative Officer and Head of Studio at Oriental DreamWorks in Shanghai, where she managed all aspects of studio operations, creative development, and strategic partnerships for animated projects targeting international audiences. She successfully oversaw the production of a slate of high-profile animated films, including the upcoming release "Everest," scheduled for fall 2019 with Universal Pictures.

Her previous roles include producing animated features at DreamWorks Animation, notably the acclaimed "Kung Fu Panda" trilogy, which received multiple awards and nominations. Cobb also worked at 20th Century Fox, contributing to productions like "Titan A.E." and the live-action film "Ever After," starring Drew Barrymore. Her early career at Walt Disney Pictures involved discovering and developing live-action projects such as "Blank Check," "The Jungle Book" (Steven Sommers version), and "Man of the House."

Cobb holds an MBA from UCLA’s Anderson School of Management and earned her Bachelor of Science degree from Stanford University.

Netflix continues to lead the entertainment streaming industry, boasting over 104 million members across more than 190 countries. Viewers enjoy more than 125 million hours of content daily, including original series, documentaries, and films—all accessible on a variety of internet-connected devices, with the flexibility to watch, pause, and resume at their convenience, all without commercial interruptions.

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