When a press kit is just like a retail box, it’s lost. Beauty companies that are sending products to influencers and media are not sending a purchase, they’re sending the first thing that gets taken out of the box in front of the camera and demonstrated to the audience before they even hear a word about the product. Custom rigid cosmetic boxes for PR and influencer seeding address a different problem than retail packaging, they’re not selling it, they’re just considering it. Empress Packaging provides custom rigid cosmetic boxes to beauty companies looking to send products for press and influencer coverage throughout the USA.

Why is PR Packaging different from retail packaging?

Custom cosmetic packaging must withstand the rigors of shelf handling and attract a customer to a product already in front of them. All PR and seeding packaging does is get people to want to look at the unboxing video, and that video is the only thing they are paying for when they buy the send, and that’s 15 seconds! No matter what the product is, a generic shipping box does not contribute to that. The rigid construction of a folding carton can’t be replicated on camera with the unboxing weight and reveal moment; the hinge and the box’s shape as it’s handled and opened up in front of the camera all come across differently through a lens.

Benefits of Rigid Boxes for PR and Influencer Seeding

There are five areas in which rigid beauty packaging for seeding pay off. Branding: a box specifically created to be filmed provides brand identity in each unboxing video without an additional ad placement being paid for. Protection: The press sends are sent further and less carefully than in the case of retailing, and glass is compacted and protected by the rigidity of a board. Cost savings: seed volumes are small, and at those levels, the cost and amortization of the rigid tooling works out differently. Eco-friendly materials: those who blog about sustainability will see the packaging waste, FSC-certified rigid stock can be used even at small seeding volumes. Customer experience: a name card or note inside the box that has been personalized for the customer provides them with something specific to talk about on camera.

Where PR and Seeding Rigid Boxes Are Used?

Beauty companies launching a new product should have a seeding wave scheduled for the launch date, and the packaging should be made specifically for the shipment, not the retail item. Influencer and creator partnership programs require an even unboxing experience for all the people involved because the audiences of each creator will see a different brand experience if the packaging is not equal. A box for press and media outreach for a launch must be large enough to stand out in a journalist’s inbox among the other boxes that they receive. Award submission and judging panel cosmetic product boxes packaging provides packaging that showcases a product to its best effect to a panel of judges viewing dozens of competing products.

PR-Focused Rigid Cosmetic Boxes Customization Options

In particular, a seeding volume is only specified for small production runs, since the size of the press kit order is seldom the same as the retail production run. Personalization can also include having each person’s name card printed inside the box or having it handwritten. Box sequencing, which is shown when the premium cosmetic boxes are opened, is designed for playing on camera, not just in a still photo. Inserts contain the product and any related materials, card, sample, note, etc. in a set position and not in loose materials that move during transit.

FAQs

Q: Is it feasible to use rigid packaging for small amounts of seed? 

A: Yes, a standard retail minimum is not considered; rather, a volume is planned for seeding-specific production runs.

Q: Does each box get the name of the person? 

A: Yes, custom card inserts are a typical feature of seed sends.

Q: What’s the minimum order for PR and influencer packaging? 

A: It is dependent on quantity and personalization complexity, which is confirmed at quoting.

Q: Are there differences in the dimensions of PR packaging versus retail packaging? 

A: Occasionally, PR sends may be shipped less carefully than regular retail shipments, so it is noted accordingly.

Get Your Free Quote

If the box sucks, the unboxing video sucks as well. Empress Packaging creates branded beauty packaging for beauty companies sending products for press and influencer coverage throughout the USA. Request a free quote at empresspackaging.com, send an email to query@empresspackaging.com, or give us a call at (888) 900-7629.