1. Introduction

Choosing a CMS to manage your website and digital content has become very easy by comparing features, integrations, scalability, security, performance, cost, and support before deciding. But a CMS is more than just a technology platform and an investment that lasts for a longer time. Behind every platform, there is a company that shapes its future.

This brings up an important question: When you select a CMS, are you also selecting the company behind it? Is the company B Corp certified?

Umbraco is now a certified B Corporation. Umbraco A/S gained B Corp certification in July 2026, with an overall B Impact Score of 85.0, above the certification requirement of 80 points. Umbraco is celebrating a significant milestone of becoming an Umbraco B Corp Certified. Big congratulations to the whole Umbraco team!

In this blog, you will understand what B Corp certification is, why it matters for a CMS company, and what it means for the organizations using Umbraco in particular.

2. What Is B Corp Certification?

Certified B Corporations, or B Corps, are companies that keep a balance between profits and goals by meeting highest standards for measurable effects on society, the environment, people, and governance. To transform economic success and create a more sustainable and inclusive economy, B Corps are leading a global cultural transformation.

The B Corp Certified companies aim to benefit all people, communities, and the environment. What distinguishes them is their conviction that a company's mission should be more than just making money; it should also help society with its objectives and problems.

A company's certification is more than just an acknowledgment of its values. Businesses must recertify every three years after going through an assessment process and being held accountable for keeping their commitments over time. For a technical company, this means looking beyond software development and considering the organization's wider impacts.

Umbraco's B Corp certification reflects this broader approach, highlighting its commitment to responsible business practices beyond its role as a technology provider.

3. Why does B Corp Certification Matters?

Obtaining a B Corporation certification symbolizes more than simply getting a badge. It highlights an organization's dedication for operating the company ethically and having a positive influence.

Since certification analyzes a company's performance in a number of categories, such as people, community, environment, governance, and customers. It pushes businesses to think about the broader effects of their decisions, besides contributing to business expansion. Becoming a B Corp shows business enterprises that responsibility and ethical behavior are rooted in their operations rather than only conveyed as principles.

The Highlights of Umbraco's Assessment

Umbraco's B Corp assessment served as an external standard for the procedures the business has established over the course of more than 20 years. Umbraco claims that the evaluation identified many quantifiable areas:

• Umbraco's emphasis on creating an inclusive workforce is shown by the 53% female presence among new hires.
• The company's reported customer support experience is reflected in the 82 Support NPS.
• Umbraco's security-first approach is validated by its ISO 27001 rating.
• 20+ years of corporate culture, proving that these actions are a part of a culture that has evolved.

4. What Is the B Corp Certification Process?

A systematic evaluation and verification process that evaluates an organization's outcomes for its workers, clients, community, environment, and governance. Businesses provide supporting documentation to B Lab, and carry a B Impact Assessment (BIA), and go through a verification process. Additionally, this procedure must be recertified every three years, which encourages companies to maintain accountability and continuously improve their work.

You can find the process chart below for better understanding.

5. What Does Umbraco's B Corp Certification Mean for Organizations?

For organizations using Umbraco, the certification is a positive milestone from a company that is already part of their ecosystem.

There's a new consideration in evaluating a technology partner – B Corp certification. In addition to platform functionality, scalability and security, organisations should also look into the company's attitude to people, community, governance and responsible business practices.

1. An Additional Factor in Technology Partner EvaluationOrganizations can take into account the company's principles and practices behind their technology in addition to CMS functionality. Umbraco's dedication to people, the environment, and ethical business practices can be attested to by its B Corp designation.
2. Increased Value for RFPs and ProcurementSustainability and ESG standards are becoming increasingly important in procurement decisions for enterprises, agencies, and public-sector teams. When evaluating technology partners, Umbraco's B Corp status can offer more, independently validated proof in addition to certifications like ISO 27001 and its impact report.
3. Building More Responsible Digital ExperiencesDigital products have an effect on society and the environment. Umbraco's dedication to issues like lowering digital energy usage, data sovereignty, and web accessibility illustrates that responsibility goes beyond corporate operations and into the technology itself.
4. A dedication to ongoing developmentBeing certified as a B Corp is more than a one-time achievement. To be recertified every three years, Umbraco must continue to assess and strengthen its effects on its staff, operations, technology, and environment.

6. Who Can Apply for B Corp Certification?

Applications for B Corp certification are open to companies of all sizes and industries that are devoted to ethical business practices and positive outcomes.

• Businesses of different sizes and fields.
• Both of them new businesses and established firms.
• Organizations focused on governance, accountability, and transparency.
• Companies that are committed to looking after the welfare of the environment, people, communities, and consumers.
• Companies that want to join a global network of ethical companies Read more