A $1.1 million penalty has been levied against a prominent youth sports platform for its handling of user data.

The fine targets PlayOn Sports, operating services like GoFan and MaxPreps, which many schools use for ticketing and streaming.

Investigators determined the company employed cookies and tracking pixels to gather personal information from students and event attendees.

This data was then shared with advertising and social media partners without proper consent.

A critical finding involved digital ticket access on mobile devices.

Users were often forced to accept tracking through obstructive consent banners just to display their tickets for entry at school events.

Between 2023 and 2024, the company was found in violation of California's Consumer Privacy Act.

It failed to offer a clear method for users to opt out of data sharing and did not honor browser-based privacy signals.

As part of the settlement, the company must now overhaul its data practices.

Required changes include conducting privacy risk assessments and simplifying its opt-out processes for families.

This enforcement action reflects California's ongoing effort to hold digital services accountable.

Recent penalties against data brokers for similar violations underscore this regulatory focus.

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